Discuss the challenges being faced by the agricultural sector in the area of marketing of agricultural produce. Can the eNAM project address these challenges? Examine.
Agriculture, largest employment provider sector in India, is facing multidimensional challenges and marketing is one of the prime challenges because
Pricing– agriculture is the only sector where largely producer do not fix the price and depend on middle men largely.
Poor post harvest management– because of it food quality get worsen and farmers get poor price
Middle men– agriculture marketing largely dealt by middle men so rare interaction between produce and end user and profit pass to middlemen.
Transportation– Poor transportation facility does not allow small farmers to reach up to main market and result is 29-30% post harvest wastage.
Storage and process– only 2-3% food get processed in India; also poor storage so perishable goods like vegetable and fruits farmers force to sale at low price.
eNAM can help to solve some of market challenges like
- It will help to reduce middlemen and build direct contact between produce and end user.
- Farmers will have liberty to choose market for product sale.
- Information is the key so eNAM will help to disseminate the information regarding what to produce, when to sale, whom to sale, at price to sale and so on.
- Better price projection will help farmers to choose right crop in advance as per market need.
- Small and marginal farmers can think for collective farming to negotiate well in market.
eNAM is good concept but for that need efficient channel to reach till last mile farmer so digital India need to supplement it well.
Discuss the role of remote sensing in agriculture. How can farmers take advantage of this technology? Discuss.
Remote sensing is about assessing anything without any physical contact with the object. It has multiple uses in agriculture as following
- Area and production estimation– it helps policy makers to assess to area coverage under crops and for food production projection in advance.
- Base line data –for total irrigation area, weed infestation, paste and disease attack, crop harvest status and so on. Coconut root wilt was identified by it first time
- Weather forecasting helps to take advance decisions regarding crop management.
- Farm insurance– now under agriculture insurance policy to access farmers lose, remote sensing technology promoted by government.
- Crop monitoring– it used by agriculture university and scientists for crop monitoring and regular important information dissemination
Farmers at individual level also can use it for many purposes-
- It can be used to understanding the nutrient deficiency symptom for effective plant treatment.
- Soil mapping can be done based on this so farmers will get idea of soil type and nutrient availability which will help for crop selection.
- Farmers group, produce companies, or cooperatives take help of remote sensing to utilize above mention benefits of remote sensing.
- Precise agriculture- is new innovative agriculture which uses remote sensing for making farm decisions at micro level.
Now with protective agriculture, use of GIS technology, agriculture insurance coverage, and precision agriculture concept, remote sensing use has been multiplied for farmers and policy makers. Its success will be multiplied when its benefit passes to last mile farmer.